Women in Liverpool, Newcastle and Manchester are rushing to get fake eyelashes to copy the look of stars like Cheryl Cole.
According to Debenhams, there are girls who wear three pairs of the eyelashes at the same time to look attractive, reports The Daily Express.
Last year, sales increased by more than 1,000 per cent in the company's stores.
Natural-looking glue-on strips cost 5-pound per pair, while extravagant 15 pounds lashes dotted with crystals are a sell-out.
"We have had to send emergency stock to certain stores to cope with the Friday and Saturday night demand," said Sarah Meadows, cosmetics buyer at Debenhams.
