In Surat, a flat gets you a free car

Unlike builders in Ahmedabad, real estate developers in Surat are offering freebies and attractive prizes, including four-wheelers, to woo customers. This is something new to Surat and even experts are divided in their explanation of the new trend.

Some experts see the trend as evidence of Surat developers’ obsession with wealthy customers. Other experts said that housing schemes launched in Surat in 2007 and 2008 had failed to attract customers and, hence, builders were offering freebies to woo buyers.
In Surat, during Navratra, builders of Raag Rang Residency at Jahangirpura in Surat had offered a Maruti Alto car with every 3BHK flat and a Maruti 800 car with every 2BHK flat. Their offer, however, was open only till Dashera.

“Builders offering attractive freebies and prizes to consumers are common in Mumbai, Delhi and some other places,” said Bharat Shah, secretary of Surat Builders Association, “but this is the first time that developers in Surat have come out with such schemes.”
Other builders in Surat are offering free parking space, air-conditioners, and imported bathroom & kitchen fittings, among others, to their customers. Some builders are also offering to share with their customers, the stamp duty and registration expenses incurred on their purchase of property. Yet others are offering even cash discounts.