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What is keeping Ratan Tata's company worried ahead of Air India-Vistara merger?
In a recent meeting, Air India executives highlighted the need for a smooth integration of both brands while upholding Vistara’s esteemed service standards.
Updated : Oct 03, 2024, 01:22 PM IST
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Tata Sons, the parent company of Air India, has advised the airline's management to approach the merger with Vistara with caution to retain the loyalty of Vistara's customer base. This merger is set to be finalised on November 12.
In a recent meeting, Air India executives highlighted the need for a smooth integration of both brands while upholding Vistara’s esteemed service standards. This is particularly important for customers who may be unaware of Tata Group's consolidation of its aviation operations.
Tata Sons acknowledges Vistara's strong reputation for quality service and customer satisfaction since its inception in 2015. The company aims to maintain these high standards during the integration process to avoid losing existing Vistara customers and to enhance Air India’s overall service offerings.
This merger is part of Tata Group’s larger strategy to strengthen its presence in the aviation sector. By merging Air India and Vistara, Tata intends to create a more competitive airline capable of serving both domestic and international travelers effectively.
As the merger date approaches, Tata Sons is expected to implement communication strategies to keep customers informed about upcoming changes while assuring them that service quality will remain consistent. This initiative aims to build loyalty among Vistara's current clientele and attract new customers to the newly merged airline.
The integration of Vistara into Air India is anticipated to leverage the strengths of both airlines, resulting in improved operational efficiency and expanded route options. With Tata Group's vision for a world-class airline, this merger is viewed as a critical step toward revitalizing Air India and establishing it as a prominent player in the Indian aviation industry.
As industry observers closely monitor the situation, Tata Sons is committed to managing the merger process thoughtfully and strategically, ensuring a seamless transition for both brands and their customers.
