HDFC Bank most valuable brand in India

HDFC Bank is the most valuable brand in India, according to rankings done by BrandZ. With a brand value of nearly Rs 83,889 crore, HDFC Bank retained its number one position for the second time in a year. 

This is the second 'Top 50 Most Valuable Indian Brands 2015' that the company has put out. 

Out of the 50 companies that made it to the top 50, financial services' companies made up for 41%, followed by home and personal care-led companies with a 31% share. Telecom sector made up for 15% of the top 50 list. 

HDFC Bank was followed by Airtel and State Bank of India (SBI), in the second annual ranking by BrandZ.

HDFC Bank's brand value stood at $12,577 million (approximately Rs 83,889 crore), up 33% over the last year.

While Airtel's brand value rose 34% in the year, SBI's valuation was up 37%, followed by a 45% rise in the brand value of ICICI Bank.

The companies that make up the rest of the top ten spots includes, in ascending order, Asian paints, Bajaj, Hero, Axis Bank, Kotak, and Maruti Suzuki.

Idea Cellular, which was a part of the top 10 list in 2014 -- rank 8 -- has fallen three positions to the 11th rank. Moreover, Reliance Inudstries, with a drop of 25% in its brand value, slid from its 10th position last year to rank 23. 

This year, four new brands have made it to the top 50 list. Among them, Axis bank made it to the top 10, with a brand value of $2,494 million (approximately Rs 16,635 crore) in 2015. 

New entries in the top 50 list include Canara Bank at rank 36, MRF at 37, and Royal Enfield at 50. 

Union Bank recorded the highest rise in brand value, up 72%; however, despite this, it only gained one rank, and stood at the 44th position in the 2015 rankings. 

Maggi, which held the 18th rank in the 2014 list, shed 32% in brand value over the year, with its rank dropping to 30 this year.  The drop in the rank is on the back of maggi noodles ban by the food regulatory authority, FFSAI. Following the ban, its parent company, Nestle India, reported its first quarterly loss in nearly 15 years. Nestle's total income declined 19.52% to Rs 1,957.01 crore as against Rs 2,431.97 crore in the same period of previous year.