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'Didi Ke Bolo': Can Prashant Kishor's grandplan become Mamata's 'Chai Pe Charcha'?
Didi ke Bolo is an attempt to get voters to tell their Maan ki Baat to the TMC supremo.
DNA Web Team | Jul 29, 2019, 05:41 PM IST
1.Why 'Didi ke Bolo'?
According to many political experts, the way Left organisation suffered a steady rot over the last 34 years, it was much pronounced for TMC within its two terms. Thus, the need of the hour was to recalibrate the party organisation.
In Didi's own words, it is a step towards modernisation of TMC. Over next 100 days, 1000 TMC functionaries will reach out to over 10,000 villages and urban habitats.
The aim is to stop the expanding BJP in its tracks, particularly in rural Bengal.
2.Will Prashant formula work?
After being hired by TMC to revive the party after electoral reverses, Prashant Kishor held a series of meetings with TMC leadership and the second and third rung leaders.
The strategy devised is to get back to the basics and work on the biggest USP of Mamata Banerjee, her easy relatability as the street fighter with people of Bengal.
The Mamata Bengalis loved is the problem solver, someone who clicked with the masses. She listened to problems and even took negative criticism bravely. That had been replaced by a much more opaque brand of politics where dissent is brutally crushed and every criticism is a 'shorojantro'.
'Didi ke bolo' more than anything else is revamping the brand TMC championed by Mamata Banerjee that Didi is just a phone call away. In a way, it seeks to energise and revamp the brand Didi, someone who has the means to solve any problem.
It looks to cut down the intermediaries so that voters can have their Mann ki Baat with the West Bengal CM.
3.What is Didi ke bolo?
TMC press release says, "Didi Ke Bolo is a unique initiative by Mamata Didi, to provide a platform to every citizen of West Bengal to directly connect with her. Using this platform, people can reach out to her, by simply calling on 9137091370 or by logging onto www.didikebolo.com, with their suggestions and problems. Thus, with this platform she is just a call away from every citizen of West Bengal."
Alongside this, TMC representatives will be going to nook and corner of West Bengal to interact with people. Their target is an ambitious coverage of 80% households to get feedback about work done, to listen to their grievances and to sort out their issues.
