- LATEST
- WEBSTORY
- TRENDING
SPORTS
Manu Bhaker approached by 40 brands for endorsements after Olympic wins, increases fee from Rs 20 Lakh to...
Manu has caught the attention of over 40 brands seeking her endorsement.
Updated : Aug 02, 2024, 04:06 PM IST
 "Manu Bhaker approached by 40 brands for endorsements after Olympic wins, increases fee from Rs 20 Lakh to...")
TRENDING NOW
)
Section 144 imposed in Hyderabad till November 28 due to...
)
Salman Khan is worse than Lawrence Bishnoi, says superstar's ex-girlfriend Somy Ali: 'He had fractured Aishwarya's...'
)
Mukesh Ambani's company gets RBI approval, set to operate as an online...
)
'She may have been little more...': Neetu Singh 'felt threatened' by Rishi Kapoor's relationship with this actress
)
Vidya Balan reveals she didn't look in the mirror for six months because a producer told her 'kisi angle se...'
)
Mukesh Ambani's Diwali gift to Reliance employees is a box of..., watch viral video
)
'Will get him into trouble': Nimrat Kaur's statement amid Aishwarya Rai, Abhishek Bachchan's divorce rumours goes viral
)
Meet Salman Khan's 'niece' who rejected film with him, vanished from Bollywood after one blockbuster, now works as...
)
Who is Minahil Malik, Pakistani TikTok star whose alleged private video leaked online?
)
This Shah Rukh Khan flop ended star kid's career, left him with no work for 12 years, lead heroines quit films
)
Meet Amitabh Bachchan's 'daughter-in-law', who became star in South but flopped in Bollywood, gave 11 flops, now...
)
Nimrat Kaur BREAKS her silence on dating rumours with Abhishek Bachchan: 'It is not possible...'
)
Meet Surat's richest man, whose son's wedding was attended by PM Modi, has net worth of Rs 12000 crore, he owns...
)
Meet star, 'competitor of Rajinikanth' who got paralysed, quit films, built Rs 33000000000 business empire
)
Nvidia becomes most valuable company in world, overtakes Apple after announcing partnership with Mukesh Ambani
Manu Bhaker has undeniably been the face of India's shooting contingent for several years, and her popularity has skyrocketed as a result. With two bronze medals already under her belt - one in the 10m air pistol individual event and another in the mixed team event - she is on the verge of securing a third in the 25m air pistol event.
As a result of her impressive performance, Manu has caught the attention of over 40 brands seeking her endorsement. While her primary focus remains on the Paris Olympic Games, her agency has successfully secured several lucrative deals worth millions of rupees.
Manu's endorsement fees have significantly increased from INR 20-25 lakh to six to seven times that amount. It has been reported that a deal worth INR 1.5 crore has already been finalized.
"We have got about 40-odd inquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements," said Neerav Tomar, CEO and MD of IOS Sports & Entertainment, the company that manages Manu, to Times of India.
"Her brand value, of course, has jumped five to six folds. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity."
While long-term endorsements continue to be the main focus for the Manus team, there are also a few short-term endorsements in the pipeline.
"There are also a lot of digital-engagement queries of shorter term -- 1 month, 3 months. But we are focusing on the long-term deals," he added.
"At the Asian Games and Commonwealth Games, we get a lot of medals in shooting. But then it just fizzles out. In the Olympics, you stand out, and with two medals you just completely outshine," he added.
After the disappointment of the Tokyo Olympics, it looks like Manu Bhaker is on her way to becoming a national sports icon, much like Neeraj Chopra, whose gold medal in the previous Olympic Games turned him into a legend.
