- LATEST
- WEBSTORY
- TRENDING
VIRAL
Bengaluru coconut vendor's viral ad challenges Zepto, Blinkit prices, netizen says 'let him cook'
This bold pricing strategy has gone viral, with people talking about how quick commerce is affecting small businesses
Updated : Nov 08, 2024, 02:54 PM IST
 "Bengaluru coconut vendor's viral ad challenges Zepto, Blinkit prices, netizen says 'let him cook'")
TRENDING NOW
)
Shilpa Shetty breaks down, Salman Khan cancels shoot; celebs rush to Lilavati hospital after Baba Siddique shot dead
)
Anushka Sharma shares FIRST photo of Akaay, Vamika to celebrate Virat Kohli's birthday
)
Aishwarya Rai's biggest flop was rejected by Priyanka Chopra, ruined director's career, didn't earn even Rs 10 crore
)
Meet Kartik Aaryan's 'sister', started career with 8 flops, then charged more than SRK, Salman, Aamir; quit films for...
)
Good news for Anil Ambani, another Reliance company becomes debt-free, prepays Rs 4850000000 crore to...
)
Amid divorce rumours, video of Abhishek Bachchan, Aishwarya Rai and Aaradhya dancing together goes viral
)
Pakistani TikTok star Minahil Malik reacts after leaked video with boyfriend goes viral, says, 'I'm done...'
)
Mukesh Ambani, Nita Ambani's son Akash Ambani's favourite food is this dish that only costs only Rs 500
)
After Arjun Kapoor confirms his breakup with Malaika Arora, her statement goes viral: 'Somebody else out there is...'
)
Mukesh Ambani's SUPERHIT new plan for Jio users, offers 100 GB of free cloud storage for just Rs...
)
Meet actress who ruled box office in 1994, did 8 films in 1 year, competed with Akshay Kumar, Ajay Devgn, Govinda, now..
)
ED raids main vendors of Amazon, Flipkart across multiple cities, including Delhi, Mumbai due to...
)
7 times Gandi Baat and XXX show actress Aabha Paul impressed fans on Instagram
)
Salman Khan worked in this film against everyone's will, called his character 'loser', made for Rs 10 crore, it earned..
)
Amid Bhool Bhulaiyaa 3's success, Akshay Kumar to bring sequel of this blockbuster with OG cast, will reunite with..
A coconut vendor in Bengaluru has gone viral with a clever advertisement that points out the price difference between local vendors and quick commerce apps such as Zepto and Blinkit. According to the vendor's poster, these apps charge anywhere between Rs 70 and Rs 80 for coconuts, but you can buy them from the local shop for just Rs 55. This bold pricing strategy has gone viral, with people talking about how quick commerce will affect small businesses.
The ad was posted on X (formerly Twitter) asking, 'Will quick commerce change roadside coconut vendors?' This is a question that speaks to many consumers, who have noticed that while quick commerce platforms are convenient, they are also expensive. Local vendors have raised concerns over their ability to compete in a more and more digital marketplace, given the price gap.
The vendor has received a warm reception on social media for his creative approach. The Bengaluru vendor has a competitive edge compared to the Delhi vendor; one user noted that roadside vendors in Delhi are quoting prices as high as Rs 80. One other user liked the vendor’s marketing strategy, commenting on the cheerful design of the advertisement.
Will Quick Commerce affect roadside coconut vendors?
— Peak Bengaluru (@peakbengaluru) November 7, 2024
: @nithishr46 found this in @peakbengaluru pic.twitter.com/LfQKpgO2uc
This incident highlights a major challenge for traditional vendors as quick commerce becomes more popular. These platforms offer speedy delivery services but with higher costs that can turn off budget-conscious consumers. The coconut vendor’s ad isn’t just a marketing tactic; it’s a reminder to support local businesses.
The viral moment has opened up conversations around consumer choices and the sustainability of small businesses in the age of rising competition from tech-driven solutions. How this will change their shopping habits and the fate of local markets in Bengaluru and elsewhere has yet to be seen.
