Parle-G story: India's most iconic biscuit brand

Parle's first product was orange candy, but it entered the biscuit-making business in 1939.

Biscuits were originally expensive and imported, targeting the elite.

Parle-G quickly became known for its affordable and tasty glucose biscuits.

Parle introduced Parle Gluco as an affordable option for the masses.

In 1960, competition like Britannia led to brand confusion.

Parle adopted new yellowish wax-paper packaging with a girl logo.

In 1982, Parle Gluco was rebranded as Parle-G, emphasizing glucose.

The packaging changed to low-cost printed plastic to prevent duplication.

Parle-G now sells over a billion packets a month, around 121 biscuits per Indian.

Parle Products 'G mane Genius' remains one of the most iconic campaigns.

Parle Products has maintained its popularity and market presence over the years.