YRF 50: Yash Raj Films unveils new logo; Yash Chopra vital part of it

Aditya Chopra has unveiled a new, special logo of his production house Yash Raj Films. The logo marks the starting of the grand 50 year celebrations of the widely-popular production house.

The new logo captures the glorious journey of YRF, with the biggest superstars working with them in the last 50 years. It has captured 'Kabhie Kabhie', 'Dilwale Dulhania Le Jayenge', 'Ek Tha Tiger', 'Dhoom 3', 'Lamhe', 'Dum, Laga Ke Haisha', 'WAR', 'Chak De India', 'Mardaani', 'Chandni', 'Dhoom 2', 'Hum Tum', 'Jab Tak Hai Jaan', among other movies, captured in a reel, which eventually becomes part of the logo.

See it here:

Aditya Chopra revealed the special logo today, the 88th birth anniversary of his iconic father, late Yash Chopra. In a heartwarming note that was released earlier by Aditya to kick start the 50 year celebrations, he had said, “In 1970, my father Yash Chopra, left the security and comfort of his brother Mr. BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films.”

Akshaye Widhani, Senior Vice President- Finance, Business Affairs & YRF Studios added, “This special logo captures nostalgia, remarkable moments from YRF’s history and its journey in cinema and also gives a glimpse of YRF’s contribution to the Indian film industry and audiences through its blockbuster films that has shaped pop culture for India and Indians. This special logo is also our tribute to all the superstars, across five decades, who have been gracious enough to creatively collaborate with us and help us give India milestone films that have written history and set new benchmarks in Indian cinema."

He concluded saying, "Today is an incredibly special day, not just for us at YRF but also for the industry at large, and we would like to thank everyone for their love and support towards our brand over these 50 years of our humble existence.”