BUSINESS
This man helps Virat Kohli bag his multi-million deals and manages his brands. Know his story here.
Virat Kohli is one of the world's top cricketers. Over time, he has become a brand in himself and bagged various high-paying brand endorsements. Do you ever wonder who is the man behind bringing all these endorsements to Kohli?
All Virat Kohli's brand endorsements are brought and handled by a man named Bunty Sajdeh. Bunty Sajdeh owns the sports marketing firm, 'Cornerstone Sport and Entertainment Private Limited' in Mumbai.
Born in Delhi, Bunty Sajdeh is the younger brother to Seema Sajdeh, ex-wife of Salman Khan's brother actor Sohail Khan.
Bunty went to Campion School and pursued a Bachelor of Commerce from HR College of Commerce and Economics. After graduation, he worked in various event management companies and in 2005, Bunty was appointed as the vice president of entertainment and sports marketing for brands Globosport in Mumbai.
Bunty Sajdeh was born to parents Arjun Sajdeh and mother Kiran Sajdeh in Delhi. Bunty's sister, Seema Sajdeh was married to Salman Khan's brother and actor Sohail Khan.
Bunty Sajdeh went to Campion School and pursued a Bachelor of Commerce from HR College of Commerce and Economics. After graduation, he worked in various event management companies and in 2005, Bunty was appointed as the vice president of entertainment and sports marketing for brands Globosport in Mumbai.
After working there for some time, Bunty started his own firm on May 1, 2008. Ever since his company has managed various sports personalities as well as actors. Later on, Bunty's first cousin, Ritika Sajdeh also joined the firm and started managing cricketer Rohit Sharma. Now she is married to the cricketer.
Read: Meet IIM graduate who built Rs 22000 crore business, know his connection with Azim Premji
Along with Virat Kohli, Bunty Sajdeh's firm also manages KL Rahul and Sania Mirza. He has also started a talent agency along with Karan Johar named Dharma Cornerstone Agency (DCA). His company now handles stars like Ananya Pandey and Vijay Deverkonda.
Bunty Sajdeh has a net worth of Rs 50 crores, as per Zee News. In 2017, Bunty's company helped Virat Kohli sign a Rs 100 crore endorsement with lifestyle brand Puma.
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