Meet IIM graduate who built Rs 22000 crore business, know his connection with Azim Premji

Unwavering commitment and resilience are among the most important qualities needed to establish any successful business. Supam Maheshwari, an Indian businessman and visionary, has made his mark on business world with his sheer dedication to creativity and his trailblazing endeavours. Maheshwari has led an e-commerce revolution while serving as the CEO of FirstCry, India's biggest maker of baby and mother care products. 

Who is Supam Maheshwari?

Supam Maheshwari initially co-founded Brainvisa Technologies with Amitava Saha. But after the business was sold, he used BrainBees to launch FirstCry. In addition, he helped found the logistics service company Xpressbees. Maheshwari attended Apeejay School for his formal education. He earned a mechanical engineering degree from Delhi College of Engineering. After that, he continued his studies at IIM-Ahmedabad to earn a PGDM.

Supam Maheshwari’s occupation

Supam took a risk and co-founded Brainvisa Technologies with Amitava Saha in 2000, contrary to his peers who were looking for well-paying jobs. The business quickly established itself as a notable e-learning startup and grew to become one of India's biggest e-learning organisations. The US-based Indecomm Global purchased Brainvisa Technologies in 2007 for a sizable $25 million.

How did FirstCry begin?

FirstCry was founded as a result of Supam Maheshwari's personal experiences as a parent looking for high-quality baby care products for his own child. He saw an opportunity to transform how parents shop for their children by pointing out the lack of quality products. He established BrainBees Solutions and its flagship brand, FirstCry, together with Amitava Saha in 2010.

READ | Meet woman who may take Ratan Tata's legacy forward and lead Rs 20,71,467 crore company

The business began as an online seller of baby care products but quickly expanded by opening physical stores all over the nation. In the fiscal year 2022, FirstCry's operating revenue exceeded 24 billion Indian rupees (Rs 2400 crore). Comparing this financial year to the previous one, the revenue increased. 

Entering new brand markets

FirstCry is a market leader in baby care owing to its extensive network of over 350 franchised physical locations spread across 125 Indian cities and a strong online presence.

Supam Maheshwarei's net worth 

Supam Maheshwari's current net worth at $190 million (Rs 15,79,46,33,500 or Rs 1,579 crore), Financial Express reported. Maheshwari, who currently resides in Pune with his wife and daughter, was inspired to become an entrepreneur by his own experiences as a father who wanted the best for his child.

FirstCry is an online store with multiple channels for baby products. After the most recent investment of $315 million, led by Wipro's Azim Premji Investment last year, it is now valued at $2.7 billion (Rs 22,000 crore), Business Today reported.