MySoho gears up for massive expansion that will shape future of flexible office space in Indian Tier-II towns

Particularly in Tier-II cities, this demand is transforming the landscape, driven by the rise of startups and IT firms. One company leading this transformation is MySoho, with a strategic approach that is not only tapping into this demand but also setting the standard for coworking and flexible office spaces.

The Flexible Workspace Boom: A New Era

In recent years, the concept of flexible office spaces has exploded in popularity. Companies are increasingly rejecting long-term, rigid office leases in favor of setups that allow them to scale operations quickly and cost-effectively.

While this trend initially began in major metropolitan cities, it has quickly spread to Tier-II cities where opportunities abound but infrastructure has lagged behind. Traditionally, these cities offered Grade-B offices with limited amenities, which weren’t conducive to the needs of modern businesses. However, especially post-pandemic, companies have been clamoring in these cities for premium flexible workspaces that offer the amenities and flexibility required to operate efficiently.

Capturing the Market: Why Tier-II Cities?

India’s Tier-II cities have become the next breakthrough market for business expansion. From affordable real estate to an increasingly skilled workforce, cities like Jaipur, Lucknow, Indore, and Chandigarh are quickly becoming hubs of economic activity.

"The Total Addressable Market (TAM) in Tier-II towns is massive — a 9,000 to 10,000 crore market — and MySoho is perfectly positioned to capitalize on this opportunity," says Tushar Mittal, co-founder of MySoho.

For MySoho, this is more than just a numbers game. The company has identified a significant need for Grade-A office spaces in these cities and by providing fully serviced, flexible office spaces, they are filling a critical gap in the market while simultaneously driving local economic growth.

The MySoho Effect on the Market

Recognizing potential early on, MySoho has taken a unique approach to meet the demand. Its business model is tailored to cater specifically to businesses looking for flexibility and cost efficiency in Tier-II cities. The company’s expansion is underpinned by an asset-light model, where it partners with property owners to manage spaces rather than owning them. This allows MySoho to expand quickly, opening new centers with ease and minimal overhead.

One of MySoho’s key differentiators is its focus on private office spaces rather than the more common shared coworking setups; thereby offering businesses greater flexibility, privacy, and control. This approach is especially attractive to SMEs and larger companies seeking scalable solutions without the limitations of traditional leases.

"We’re more than just office space — we deliver end-to-end solutions, from admin to facility management, so businesses can solely focus on scaling and success”, explains MySoho co-founder Navneet Gill.

Leaving Rivals Behind: MySoho’s Winning Formula

The coworking space industry in India has grown increasingly competitive, with key players such as Awfis, Incuspaze, Smartworks, and IndiQube aggressively expanding into Tier-II cities. However, MySoho stands apart due to its client-centric approach and unique offerings.

• Focus on Private Offices: While competitors often prioritize shared workspaces, MySoho’s emphasis on private office solutions caters to businesses that need both flexibility and privacy, especially in growing sectors like IT, consulting, and e-commerce.
• Scalable and Asset-Light Model: By partnering with property owners and maintaining an asset-light strategy, MySoho can rapidly expand without the financial burden of property ownership. This agility allows them to set up in new markets faster than their competitors.
• Client-Customizable Workspaces: MySoho offers customizable office layouts, allowing businesses to tailor spaces to their needs and wishes, unlike competitors who lack this personalization.
• Prime Locations: MySoho carefully selects properties in Central Business Districts (CBDs) in Tier-II cities, ensuring easy access and proximity to business hubs, which is a key advantage for attracting businesses and top talent.

"We’ve developed key features in Tier-II towns that empower businesses to set up, scale, or downsize with ease. This flexibility has been a major driver of MySoho’s rapid growth across multiple cities," says Co-founder Ashu Kapoor.

MySoho’s Bold Vision for Rapid Expansion

Currently, MySoho operates in Chandigarh Tricity, Jalandhar, Ludhiana, Ambala, and Bhopal—but it has much bigger ambitions. Over the next two years, the company plans to expand into 25 Tier-II cities, including Jaipur, Lucknow, Indore, and Gurgaon. Every new location will offer at least 25,000 square feet of flexible workspace, catering to businesses of all sizes.

"Our vision is bold and transformative. We’re committed to expanding into 25 Tier-II cities, ensuring businesses can access premium workspaces that support their growth," says Tushar Mittal.

The Future of Workspaces is Here—And MySoho is Leading It

In a world where businesses are constantly evolving, MySoho’s strategic expansion plans are a clear sign of its ability to adapt to changing market dynamics. As businesses shift toward flexible workspaces, MySoho's strategic expansion and client-focused approach position it as a leader in Tier-II cities.

By offering private offices, customizable solutions, and comprehensive support, MySoho is setting the standard for what flexible workspaces should be. As it continues its rapid expansion, the company is well on its way to dominating the flexible workspace market in India’s Tier-II cities.

(This article is part of DMCL Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)