According to Ravi Kant, CEO – watches and accessories, Titan Company Ltd, Juxt will be Titan's launch pad in the international markets.
Leading watch maker Titan Company has added another feather to its cap by becoming the first Indian company to develop a smartwatch that's not only stylish but also retains the essence of an analogue watch. Christened Juxt, the smart watch has been developed in technical collaboration with global technology giant HP Inc and is being launched simultaneously in India as well as three international markets viz. US, UK and Canada.
According to Ravi Kant, CEO – watches and accessories, Titan Company Ltd, Juxt will be Titan's launch pad in the international markets. "We have been retailing Titan watches in 39 countries globally. However, with the Juxt smartwatch, we will now tap countries like the US, UK and Canada. Retailing in these markets will be done is association with HP, which has significant business presence through its distribution network there," he said, adding that by the end of this calender year, Juxt will be sold in six international markets.
To be available in three variants viz. titanium, stainless steel and rose gold, the smartwatches are priced between Rs 15,995 and Rs 19,995. Titan will sell the smartwatches through select World of Titan, Helios and large format stores. The watches can also be pre-booked on Titan's website as well as on fashion and lifestyle etailer Myntra.
Commenting on the launch of Juxt, Bhaskar Bhat, managing director, Titan Company Ltd, said, "The smartwatches have been designed after taking continuous feedback from the end-users on the must-have features that they would look for in a wearable product like this. This culture of listening, learning and leading has shaped our evolution to become market leaders in three fiercely competitive consumer categories. Our smartwatch is a classic timepiece with features that are useful and relevant."
A seamless integration between innovation and design, Juxt is driven by a dual caliber mechanism – housing an analog Titan caliber 6130 and a digital module that drives the smartness. The timepiece features a subtle honeycomb dial, 3D indices and a genuine calf leather strap. The watch can be paired with smartphones having either Android 4.4 or iOS 8.1 and above operating system. Among relevant features offered include: incoming call, email and social media notifications, reading text messages, calendar and appointment reminders, automatic time zone adjustment, activity tracking and monitoring of fitness goals, haptic (vibration) patterns for each notification and privilege reveal.
Carter's in BabyOye cart
Mahindra Retail has expanded its offerings in the children's clothing, gifts and accessories category with the launch of an array of products from leading American brand Carter's Inc, to its chain of BabyOye stores across India.
As part of the arrangement, Mahindra Retail will bulk buy products from Carter's and retail it through 250 square feet shop-in-shop (SIS) outlets across 40 BabyOye stores in 15 Indian cities. Th products will also be sold online through www.babyoye.com and mobile app.
Prakash Wakankar, CEO, Mahindra Retail, said, "The partnership is part of our strategic vision to offer young mothers products that encompass the entire spectrum of baby and child care needs. While selective products will be made available in the initial stages, the offerings will be expanded gradually based on consumers' demand."
TWISS of sparkling flavours
UK-based TWISS drinks has introduced its quirky, sparkling fruit juice products into the Indian market. To be sold under the brand which is a part of Amarjothi Group, each product is made using a unique combination of juice and flavours. According to Premchander Rajan, chairman, TWISS Drinks, the Indian beverage market is growing at a range of about 15% annually and this presents a very good opportunity for many new brands to enter the market if they have a differentiating product. "India has one of the youngest populations in the world that is engaged with all that is innovative in food and technology. With our product concept and taste, we feel TWISS will be relevant to them and seamlessly integrate with their lifestyle choices," he said.
—Complied by Ashish K Tiwari
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