ZEEL ties up with KPMG for 'Embark'

Zee Entertainment Enterprises Ltd (ZEEL) has tied up with KPMG for its pioneering initiative called 'Embark' that will focus on building front line managerial capabilities, both behavioural and functional. The programme has been undertaken with a strong belief that front line managers are the linchpin between the broad strategies of management and their on-ground execution, ZEEL said.

Animesh Kumar, chief people officer, ZEEL, said, this initiative will help build a managerial capability intervention within the organisation focused on internal talent growth. “Managers are culture carriers, performance multipliers, risk mitigators and brand custodians of any company. With Embark, we aim to offer a holistic learning programme for our front line managers that will empower them with an innovative and advanced working style and technical expertise,” he said.

Embark in its entirety will upskill 450 front line managers across the organisation and will provide over 25,000 hours of training. It is one of the most ambitious capability building exercise undertaken by ZEEL and one of the largest L&D programme in the media & entertainment industry.

Based on behavioural, technical and digital skills, the programme will be executed in four key phases that will empower, create and institutionalise the learning journey for a seamless transition of employees into their new managerial roles. Spanning seven months, the participants would go through multiple interventions inclusive of case studies, skill-drills, role-play, webinars and e-reads across touch-points to help build their managerial capabilities.

According to Girish Menon, partner and head – media and entertainment, KPMG in India, with the demand on organisations to constantly renew themselves, they can no longer adopt a short-term approach to building capability. “As a business and a strategic imperative, we believe that organisations in the M&E industry must incorporate new-age and holistic learning designs that act as catalysts to enable them to build the right capabilities,” he said.

Considering the current disruptions, challenges and emerging trends in the M&E industry, Embark will help reinforce ZEEL's commitment to invest in its talent pool and bring in best practices on managerial effectiveness and leadership development.

To harness the power of making extraordinary the reality, ZEEL, through this partnership will build a motivated workforce that will continue to provide the company with superlative performance across functions. The initiative will revolve around building an organisational ecosystem that attracts the best talent thereby enabling the company to deliver exceptional performance.

.