While the BCCI has said that they are open to reviewing its sponsorship policy for the next cycle, they, however, have no plans to end its association with current IPL titles sponsor Vivo.
While the BCCI has said that they are open to reviewing its sponsorship policy for the next cycle, they, however, have no plans to end its association with current IPL titles sponsor Vivo.
According to board treasurer Arun Dhumal, the money coming in from the Chinese company is helping India's cause. The BCCI gets Rs 440 crore annually from Vivo and the five-year deal ends in 2022.
"When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese companies to support India's cause," Dhumal told PTI.
"When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumers, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 percent tax on that money to the Indian government. So, that is supporting India's cause and not China's," he argued.
The rage against the Chinese brand comes after the border clash between the two countries at Galwan valley earlier this week. The first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead.
Since the attacks, calls have been made to boycott Chinese products and now fans have taken to Twitter to talk about the same.
1. 'BCCI should seriously relook its IPL sponsorship contract with Vivo'
2. 'Cricket is not more valuable than the lives of soldiers'
3. 'All these people are only after money'
)
)
)
