CRICKET
DNA Web Team | Jan 11, 2022, 03:01 PM IST
1.DLF IPL (2008 - 2012)
The Gurugram-based real-estate behemoth founded by Chaudhary Raghvendra Singh in 1946 - Delhi Land & Finance (DLF) - had signed a four-year deal by making the highest bid of INR 40 crores in the inaugural season of the tournament.
The deal had ended in 2012 after which the brand decided not to renew.
2.Pepsi IPL (2013 - 2015)
After DLF did not renew their contract, global giant Pepsico became the second brand to sponsor the league and had signed a five-year deal for a whopping INR 396 crores.
The beverage giant was keen to walk out on the five-year title contract which was due to expire in 2017, because of bringing "disrepute" to the game.
It was learnt that Pepsi wanted to withdraw from the sponsorship because of the 2013 spot-fixing scandal that tarnished the IPL's reputation.
3.VIVO IPL (2016 - 2017)
After the Pepsi fiasco, Chinese mobile manufacturer VIVO signed a title sponsorship agreement for the 2016 edition. The brand had paid INR 100 crores per year to the BCCI and also renewed the contract.
4.VIVO (2018 - 2019)
After having a successful two-year contract, VIVO unhesitatingly renewed their deal made an audacious bid of INR 2,199 crore for five years.
The Chinese titan had paid an amount of INR 440 crore per year, however, it soon became the second company to terminate its agreement before the completion of their contract.
The company walked away from the 2020 season of the IPL following the armed conflicts between India and China which lead to anti-China sentiments across the nation.
5.Dream11 (2020)
After VIVO and the hate towards Chinese brands, Dream11 became the fourth brand to bag title sponsorship rights in 2020. The deal saw Dream11 pay 222 crores to the BCCI to take on the main sponsorship.
As the BCCI had limited time to run a tender, Dream11 had taken advantage of the situation by securing a sponsorship fee that is almost half the annual amount of VIVO's contract.
The Mumbai-based fantasy sports platform was the highest bidder, with India's rival online education platforms Unacademy and Byju's also among several brands that were keen to take over from VIVO.
6.VIVO IPL (2021)
The 2021 season saw the return of China-based smartphone company VIVO as the principal sponsor, thus replacing the Indian fantasy sports app Dream11. The revenues earned by the BCCI from central sponsorship saw a 50 per cent decline last year.
However, according to a report from Inside Sport, the overall revenue doubled as the cricket board had announced Digital brokerage firm Upstox as their new official partner for the IPL 2021 season, joining the likes of Dream11, VIVO and Unacademy.
Meet China's 'Spider-Woman' who climbs 100-metre cliff bare-handed, with no safety equipment
IND vs BAN, Hyderabad weather update: Will rain play spoilsport in India vs Bangladesh 3rd T20I?
What did Nita Ambani do before marrying Mukesh Ambani? What was her salary?
Ratan Tata death: 'Titan' of Indian business, philanthropist icon's cause of death is...
Rishabh Pant reveals real story behind his ‘fake injury’ in T20 World Cup final
Tamil Nadu train accident: Know reason behind derailment, here's what Railways official says...
Iran gives big warning to oil-rich allies of US: 'Don't help Israel or else...'
MS Dhoni sets internet on fire with new haircut, pics go viral
Shikhar Dhawan and Chris Gayle's playful dance moves go viral, watch
Former Cricketer Ajay Jadeja named heir to Jamnagar royal throne
Meet woman, India's first visually impaired IAS officer, who cracked UPSC twice with AIR...
Who is Ratan Tata's successor to what was his religion: 5 most-asked questions answered
Haryana's new BJP government to be sworn in on October 17 in Panchkula, PM Modi to attend
Good news for Delhi-NCR commuters, Delhi-Mumbai Expressway nears completion, set to open by...
How did Noel Tata succeed Ratan Tata as head of Tata Trusts?
'A day I'll always remember with...': Throwback to Ratan Tata's meeting with Sachin Tendulkar
Adani Energy secures Rs 61088000000 contract in Kenya for enhanced....
What key traits does Google seek in new hires? CEO Sundar Pichai makes big revelation
BIG boost for Gautam Adani as he emerges as biggest dollar gainer among the list of...
RG Kar case: West Bengal government remains silent as condition of fasting medics deteriorates
IDF expresses 'deep concern' after Israeli airstrike in Lebanon injures two UN peacekeepers, says...
Aishwarya Rai ends rumours of tiff with ‘pa’ Amitabh Bachchan’s family with new post, writes…
Mumbai Metro launches Whatsapp-based ticket service for lines 2A and 7; know steps to avail it
Meet former TCS employee, who even worked in SBI bank, then cracked UPSC exam to become...
India announce squad for New Zealand Test series, Jasprit Bumrah named vice-captain
Tamil Nadu train accident: Mysuru-Darbhanga Express crashes into goods train, several feared injured
DNA TV Show: All about JPNIC controversy and why it's causing political tension in Lucknow?
NC's Omar Abdullah meets LG, stakes claim to form J-K government, swearing-in ceremony on...
IND vs BAN, 3rd T20I: Predicted playing XIs, live streaming details, weather and pitch report
Sharjah-bound Air India Express flight with 150 onboard safely lands in Trichy after reporting…
IND vs BAN, 3rd T20I Dream11 prediction: Fantasy cricket tips for India vs Bangladesh
Combined wealth of India's 100 richest individuals, for first time in 2024, surpasses Rs...
Ozonetel Acquires CloudConnect Communications
Noida Police announce traffic diversions for Dussehra celebrations: Check key routes to avoid
Ratan Tata's millennial friend Shantanu Naidu and his midnight surprise for the industrialist
Indian speedster Mohammed Siraj takes charge as Telangana DSP
Mukesh Ambani’s Diwali dhamaka offer: Get free AirFiber for one year, unlimited internet; here's how
Oil Ignores War: Why Markets Are Calm Amid Middle East Chaos
Amitabh Bachchan receives birthday wishes from Ajay Devgn, Prabhas, Rajinikanth, Kajol, Navya
PAK vs ENG: Pakistan become 1st team to lose Test match by an innings despite scoring 500 plus runs
Noel Naval Tata: Check educational qualification, family tree of new Chairman of Tata Trusts