With VIVO pulling out and handing rights to TATA, IPL title sponsors from 2008 to 2021

The Gurugram-based real-estate behemoth founded by Chaudhary Raghvendra Singh in 1946 - Delhi Land & Finance (DLF) - had signed a four-year deal by making the highest bid of INR 40 crores in the inaugural season of the tournament. 

The deal had ended in 2012 after which the brand decided not to renew.

After DLF did not renew their contract, global giant Pepsico became the second brand to sponsor the league and had signed a five-year deal for a whopping INR 396 crores.

The beverage giant was keen to walk out on the five-year title contract which was due to expire in 2017, because of bringing "disrepute" to the game.

It was learnt that Pepsi wanted to withdraw from the sponsorship because of the 2013 spot-fixing scandal that tarnished the IPL's reputation. 

After the Pepsi fiasco, Chinese mobile manufacturer VIVO signed a title sponsorship agreement for the 2016 edition. The brand had paid INR 100 crores per year to the BCCI and also renewed the contract.

After having a successful two-year contract, VIVO unhesitatingly renewed their deal made an audacious bid of INR 2,199 crore for five years.

The Chinese titan had paid an amount of INR 440 crore per year, however, it soon became the second company to terminate its agreement before the completion of their contract.

The company walked away from the 2020 season of the IPL following the armed conflicts between India and China which lead to anti-China sentiments across the nation.

After VIVO and the hate towards Chinese brands, Dream11 became the fourth brand to bag title sponsorship rights in 2020. The deal saw Dream11 pay 222 crores to the BCCI to take on the main sponsorship.

As the BCCI had limited time to run a tender, Dream11 had taken advantage of the situation by securing a sponsorship fee that is almost half the annual amount of VIVO's contract. 

The Mumbai-based fantasy sports platform was the highest bidder, with India's rival online education platforms Unacademy and Byju's also among several brands that were keen to take over from VIVO.

The 2021 season saw the return of China-based smartphone company VIVO as the principal sponsor, thus replacing the Indian fantasy sports app Dream11. The revenues earned by the BCCI from central sponsorship saw a 50 per cent decline last year.

However, according to a report from Inside Sport, the overall revenue doubled as the cricket board had announced Digital brokerage firm Upstox as their new official partner for the IPL 2021 season, joining the likes of Dream11, VIVO and Unacademy.