Amazon launches one-hour delivery service in London

Amazon launched its one-hour delivery service, Prime Now, for select areas of London on Tuesday. For a fee of 6.99 pounds, Amazon Prime members can have orders worth 20 pounds (US $31.43) or more delivered in one hour, the company said on its UK website on Tuesday.

"This is just the beginning. London is our first Prime Now city in the UK and we are already working on making Prime Now available in more postal codes in London and beyond," Christopher North, managing director of Amazon UK, said in a statement posted on the online retailer's website. Amazon Prime, the flagship membership service that launched a decade ago, has become key to Amazon's growth and a vital testing ground for new services ranging from TV and on-demand video to delivery-by-drone.

Amazon said it will offer free two-hour to same-day window deliveries between 8 a.m. and midnight. In December, Amazon launched Prime Now in parts of New York, then expanded the service to other cities, including Baltimore and Miami.The company said it would expand the program to additional cities in the United Kingdom by the end of the year.