To compete with Google Analytics, Microsoft launches its own web analytics tool 'Clarity'

Microsoft has announced its own new web analytics tool called 'Clarity'. It has been designed to gauge the site visitor behaviour, and in turn help website managers to make required changes in the website to enhance user experience.

It is an open-source behaviour analytics tool that gives a proper rundown on user interactions with your website. It has features such as session replays and heatmaps to show how users are responding to different sections of the website.

Microsoft has built a host of other tools to help website managers make better decisions about the required modifications they want to make to their sites. 

Here are the salient features of these tools, according to the Microsoft clarity team:

1) See what the users like about the website using heatmaps:

Features like heat maps give the website manager a visual representation of user interactions with different elements of the website. 

2) Use Dashboard to look at website performance:

This feature provides an overall understanding of the traffic on your site. Through this feature, website manager can see how many users were clicking on non-existent links or how many people scrolled up and down the page in search of something.

3) Session Playback helps you align your expectations with observations

According to analyticsindiamag, the filtering mechanism can be used to slice recordings and allows you to get extremely granular about which recordings to select. The developers have used machine learning to discover patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling”.

4) It is designed to be easy to use

Clarity is designed to have a very low impact on page loading, and it is easy to use or developers and non-developers both.