Taapsee Pannu shared how she felt heartbreaking and frustrating after her co-producers backed out from Dhak Dhak even before its release.
Starring Ratna Pathak Shah. Fatima Sana Shaikh, Dia Mirza, and Sanjana Sanghi, Dhak Dhak hit the theatres on October 13 last year. The film had a quiet release as its trailer was released just four days ahead of its release and didn't have much promotions. At that time, its co-producer Taapsee Pannu had disassociated herself from the film as she deleted all the promotional posts related to Dhak Dhak from her social media.
Now, in a recent interview, the Pink actress has finally revealed that she was frustrated when the co-producers on Dhak Dhak abandoned the film after recovering their money. Talking at the Indian Express's edition of Expresso, Taapsee said, "It was very heartbreaking. I did not become a producer to have an alternate career. I was doing pretty well as an actor. I could have sat quietly or I could have produced films that I act in, which would have been safer. I wanted to produce films I’m not actively part of. Dhak Dhak was a step towards that."
"If it’s not a big budget film, studios recover the money before the film hits theatres. Now that they have made their money, they just make a token release. They don’t even want to spend on Prints and Advertising (P&A). Exhibitors feel that since its no mass masala movie, why spend for electricity and popcorn. So they give us odd shows, theatres etc. Then it’s abruptly removed in the middle of the week. At that time I was so frustrated. We started showing the film 4-5 days after the film’s trailer came out. People started coming to us saying they’ll help promote it. But I still didn’t have people standing next to to me as producers and co-producers who said ‘we did as much as we could and leave the rest to the audience’. They instead said, ‘Why bother? It’s already made its money and now it will find it’s audience'", the actress added.
Recalling how the four lead actresses helped in film's promotions, Taapsee shared, "The four lead women, they stood by the film. Dia stepped in and provided us a space in her house for interviews with the ladies. She called over journalists to her place for the interviews. I have never seen many actors taking ownership of a film like that. I was so proud to be a part of that film."
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 "Taapsee Pannu was the co-producer of Dhak Dhak")
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