P Diddy becomes shopping channel presenter

Sean Combs, 40, a.k.a. Puff Diddy appeared on the Home Shopping Network in the US to sell his products.

"This is not about smelling like me; this is about smelling clean, smelling sensual. It's for the modern man," he was quoted as saying about his men's fragrance.

He also spoke to callers as they bought clothes and ladies perfume gift sets.

However, it looks like the whole episode did not go down too well with all the fans.

"It's the cheesiest thing I've ever seen," caller Natalie Askvig said.