Tyra Banks launches personalised fashion website

Retired model-turned-brand leader Tyra Banks has launched a new website for women that will help style members who sign up by giving them tips and makeover advice based on their own body type.

The entrepreneur's TypeF.com site is aimed at celebrating the individuality of women.

"With a lot of magazines, it tells you exactly what you're supposed to look like and if you don't look like this... you're a loser, you're not good enough," the Daily Star quoted Banks as announcing on The Ellen DeGeneres Show on Thursday.

"I have to admit I was a model for many years and modelled in the magazines that promoted that image.

"What TypeF does is it says, 'You are beautiful and you are you... Women in our individuality is what is beautiful.' The site is all about personalisation. If you go on and you log in... and say, 'I have a short, blonde pixie cut, I have my piercing blue eyes, I have an oval-shaped face, I am 5' 8"...' You type all of this stuff in and when you continue to come back to the site, we deliver stuff for you, exactly for your type," Banks said.