Tamil Nadu: Protective masks get a 'filmy' face in cinema-crazy state

With protective face masks becoming an inseparable accessory since the start of the pan-India lockdown in late March, textile manufacturers and exporters from Tamil Nadu’s Tirupur have started making cloth masks.

While the mainstay of the textile industry is export-quality garments, the lockdown has given rise to more makers of cloth masks. 

“We have been in the garments export business for about 24 years, but this during this lockdown with the limited staff we started making cloth masks to cater to the rising demand. For about 45 days now we’ve been making PPE and masks. We initially supplied it to a few government staff and later on, we turned it into a business opportunity” Chandrakumar, CEO Sentinel clothing told Zee Media.

With sales and export of garments having nearly dried up during the lockdown, the garment industries have been churning out masks and PPEs in a few thousand every day, with the help of limited staff who are turning up for work. The same equipment that is used for garment manufacturing is now being re-assigned to make masks.

“We were initially making masks with zodiac signs printed on them and also seven-color sets for a week, but what really was a hit among the masses was the masks with the actors' faces on them. Right from masks with prints of the evergreen comedian, Vadivelu, to the action heroes, the demand soared over the last week as we were the only ones experimenting with this. While the plain masks cost Rs. 10 apiece, the printed ones cost 15, but people prefer the fashionable ones,” Chandrakumar added. 

In recent times the orders for customized masks have piled up from various corporates, schools, and even political parties.

Suppliers in Tirupur have received orders from the AIADMK and Kamal Haasan’s Makkal Needhi Maiam, both of who chose to have their party logo and flag printed on the masks. 

While their factory has the capacity to make about 50,000 masks a day, Chadrakumar’s factory makes only about 5000 due to the less availability of workers. However, he feels that the high demand for masks would last for at least three months from now. Over 30 textile units in Tiruppur alone are involved in making masks using the cloth materials.

With the increasing COVID-19 cases in India and the WHO reports that mention about the virus being here to stay, masks are likely to play a greater role in coming times - that of a fashion accessory and a personal statement.