Amitabh Bachchan to shoot for ‘khusboo gujarat ki’ ad campaign; TCGL invites tenders.
Superstar Amitabh Bachchan who has become the tourism brand ambassador of Gujarat is soon going to spread the fragrance of Gujarat across the world. The state tourism department which has signed a deal with Bachchan to promote Gujarat is soon going to run "Khusboo Gujarat Ki" campaign on television channels and in print media.
The Tourism Corporation of Gujarat Ltd (TCGL)recently invited tenders to produce five to eight ad films with Bachchan. The duration of the ad films will be 90/60 seconds which can be edited to 30, 15 and 10 seconds and they will promote various tourist destinations of Gujarat.
"The ad films will cover Somnath, Dwarka, Gir, Rann of Kutch, Mahatma Gandhi's landmarks, and other aspects such as fairs and festivals, cuisines, handicrafts, and dance of Gujarat. It should capture the beauty, diversity and spirituality of Gujarat in such a way that it offers the viewers a high quality and engaging experience about Gujarat," said a source in the government.
The TCGL has invited tenders from companies which have a minimum 8-10 years of experience. Also, the companies and directors must have been rated as the best and won awards. The companies should have experience of making TV commercials on tourism (national/international)or for multinational brands like Cadbury, Vodafone, etc. The ad films will be made in Hindi and then a dubbing in English, Gujarati and other languages will be made. TCGL has also planned to do a still shoot with Bachchan at certain identified locations and in the studio. A TCGL official said,
"There will also be a separate shoot to capture the scenic beauty, fairs, festivals, cuisines, handicrafts, dance, etc. of certain identified destinations. The still shoot will cover the destinations of Somnath, Dwarka, Gir, Rann of Kutch and Gandhiji's landmarks."
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