Coca-Cola launches special festival edition 'locked coke bottle', know how to open it

While the entire world roots for families to get together in celebration during festivals, top cold drink company, Coca-Cola has taken it a step further and launched a unique technological product, where the bottle will be locked with a Bluetooth-enabled cap. 

Launched for the festival season, this special Bluetooth-enabled cap can only be opened in the presence of the sender's mobile. 

As part of Coke's recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person, this unique technology-driven product has been launched. This is a first-of-its-kind product innovation by Coke in India. 

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The bottle can be ordered via a microsite by filling in the gift recipient's residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender's mobile phone in order for it to be unlocked.

This year the festival of lights, Diwali, will be celebrated on October 24.