Once upon a time singing praises of the motherland or mouthing anti-Pakistani dialogues made an actor sound like the son of the soil. Veteran actor Manoj Kumar has been the poster boy of patriotic movies for a long time but now it's time to make way for Akshay Kumar. Khiladi Kumar has proved to be the modern-day Bharat Kumar time and again. Not just films with socially relevant messages for the masses, 'PadMan' actor will now promote government's flagship agriculture schemes like soil health card and crop insurance. The Union Agriculture Ministry has roped in the actor for television advertisements to intensify the publicity of the agri-schemes. And the actor confirmed the news on Twitter with #JaiJawanJaiKissan.
Once upon a time singing praises of the motherland or mouthing anti-Pakistani dialogues made an actor sound like the son of the soil. Veteran actor Manoj Kumar has been the poster boy of patriotic movies for a long time but now it's time to make way for Akshay Kumar. Khiladi Kumar has proved to be the modern-day Bharat Kumar time and again. Not just films with socially relevant messages for the masses, 'PadMan' actor will now promote government's flagship agriculture schemes like soil health card and crop insurance. The Union Agriculture Ministry has roped in the actor for television advertisements to intensify the publicity of the agri-schemes. And the actor confirmed the news on Twitter with #JaiJawanJaiKissan.
Akshay Kumar shared the commercial for the same on Twitter and wrote, " Just like we monitor our health with regular check ups, the health of soil needs to be checked every two years."
"The flagship schemes are meant for the benefit of farmers. We want to create more awareness so that farmers take advantage of them. We have roped in Akshay Kumar for Tv ads for wider publicity of our schemes."
Besides soil health card scheme, the actor will promote Pradhan Mantri Fasal Bhima Yojana, Pradhan Mantri Krishi Sinchai Yojana, Paramparagat Krishi Vikas Yojana and others.
Apart from this we also know Akshay Kumar is one actor who has always extended his support to our jawans. The actor has not only been earmarking funds for the wives of the jawans who have lost their lives in the line of duty, but he also makes quiet visits to meet the BSF and other army contingents from time to time. A BSF officer from Rajasthan confirms, “Akshay sir is in touch with me throughout the year. He has been lending support to the families of the slain jawans for a very long time now. And he has also encouraged many from within the industry to come forward for the cause. "
(With PTI inputs)
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 "Akshay Kumar to campaign for Agriculture Ministry")
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