B612 is bringing global pop culture trends to India

Pop culture is all around us, it's an affair with our everyday life.

It’s a mixture from trends around the world to your personal liking. And we, as B612, specialise in creating a space where users can explore photo and video trends from all around the world.

In terms of trends and pop culture- beliefs, attitudes, ideas, perspectives, images, and other aspects play an important role.

When you surf the internet, you have access to information from world wide sources ranging from movies, sports, video games, news, history, social media apps and so much more.

It's now easier to get familiar with the artists, actors and actresses, sports figures, influencers and various activities of their daily lives. These pop cultural values have been adopted, accepted, and integrated into today's society.

In this way, innovation and trends become the child, and culture becomes the parent, while the parent continues to remain the driving force. This force has the potential to positively affect globalization,cultural intelligence, or cultural cognitive bias.

In India, popular culture is growing substantially beyond the three subject matters of Bollywood, cricket, and politics. A major role in cultural dynamic has been played by social media and it is evolving till date.

B612 is an all-in-one camera app that is adapting to the ever-changing social media trends and continuously evolving gen z’s preferences. Gen Z is now far more connected to leisure and entertainment avenues such as currently popular media. This generation is bringing their ideas into reality, trying internet highly recommended services & products, and are open to new experiences. With this comes a crucial responsibility to create a good platform for influencers and content creators to create content that is not only relatable but also entertaining to everyone.

The growing popularity of such new-age entertainment has been fueled by the increasing availability of easily affordable internet and social media.

B612 A Trend Setter: Trends Fueling the Growth of the Pop Culture Phenomenon in India.

This high level of interaction, both online and offline, has greatly helped pop culture events and content to build deeply committed fandoms in India Films, music, tv shows, social media content, public figures and spaces, politics, fashion/clothes, and new tech are the most common pop culture categories. Phrases like "going viral" are fairly new in popular culture – not only the term, but also the viral service itself.

Setting a trend starts from an idea that has the value of connectivity and relatability with a large group of audience, and when this further leads to an urge to become a part of the particular topic or event, it becomes a trend. In 2020, we relied more than ever on video content, music, and books to keep us sane and

connected. The World's reporters provided updates on worldwide pop culture trends, some of which have helped us in our lives under lockdown.

Focusing more on content creators - B612 took an extra step to provide creators and common users a platform where the content creation process is easy. It entails a plethora of filters, stickers, video templates, and so on. B612 has a feature where users can create their own filter in the app without any restrictions. A user can either make their own filter or use one created by someone who resides halfway around the globe. This feature does not only let you show us our creative side but only gives us an opportunity to celebrate the little things. With the new login update in the app, users can now make their account and create as many filters as they want, which can be used globally, giving them a lot of recognition and a place to shine.

Various cultures are influencing global trends in the modern era, it's a mixture of global and your personal liking. We could listen to K-Pop, catch up on some web series or anime, and try another country's cuisine without having to fly there. The same is true for Indian culture, as much as international factors are entering India, Indian culture is also gaining traction around the world.

All of us, including you, have our own pop-culture buffet. Explore your apps, bookmarks, playlists, favorite photo and video filters, and what you're posting on your favorite social media platforms. Smartphones are the birthplace of today's modern pop culture. These social platforms help you find your tribe on social media.

Pop culture changes all the time and is unique to each location and time. For example: B612 promotes all global trends to give users a perspective and power to create the content creators want, without having to go on different platforms for every little thing. B612 brings an array of filters which caters to all age groups for selfie, portraits, group photos. It ranges from beauty and makeup filters, funny filters, games, user generated filters and self created filters that can start a trend wave. These trends are generated by Influencers and celebrities which represent perspectives and values that influence society and its power structures in various ways.

B612 app is a step forward in terms of creating viral videos, photos, starting trends, and online successes, all of which make waves in social upheaval and mass evolution. We frequently update our app with creative media to give creators a competitive advantage over other countries, allowing them to capitalize on media changes. Pop culture has impacted and greatly influenced all of us. We may not give it much thought, but it is all around us. From the clothes we wear to the gadgets and technologies we use on a regular basis, to the books we read, the way we pose, movies we watch, and so on.

Pop culture is entertaining, intriguing, and central to our lives. Put yourself to the test. Just think of all the conversations you’ve had with your family, friends and colleagues about how pop culture is a part of our lives without even paying attention to it!

Until then, jump on the bandwagon. Who knows your new creative filter/ video could become the next big thing on the internet?

Lastly, Quoting John Hagel III- There's an interesting trend that occurs in times of mounting pressure and high uncertainty, which is that it's a natural human tendency to seek out people that agree with us, that are similar to us because it's a source of comfort in a world that's so rapidly changing.

So, Keep Creating!

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