Some brands become legendary and are synonymous to the products and Parle-G is one such iconic brand as it is one of world’s largest biscuit brands. The company was established nearly 100 years ago when British colonials were ruling in India.
Some brands become legendary and are synonymous to the products and Parle-G is one such iconic brand as it is one of world’s largest biscuit brands. The company was established nearly 100 years ago when British colonials were ruling in India.
It all started in the early 1900s when a 12-year-old boy named Mohanlal Chauhan shifted to Mumbai from a small town near Valsad in South Gujarat. When he began to work, Mohanlal wanted to learn sewing and he learnt the skill quickly. He was only 18 when he established a store in Gamdevi, Mumbai. This offered him some financial stability and he started two independent businesses, D Mohanlal and Co. and Chhiba Durlabh.
Thereafter, Mohanlal taught his five sons to manage the business and then his sons decided to shut down their tailor shop during World War 1 and establish a confectionary company.
Then, the Parle Group was founded. Later, Mohanlal Chauhan chose to introduce German technology to India by importing machines, using Rs 60,000 of his savings. After India's Independence from colonial rule, Mohanlal’s Parle G flourished as it became the cheaper, Indian-made substitute to British snacks.
Later, Parle Products competed with Coca-Cola by introducing soft drinks like Thums Up, Gold Spot, Limca, and Frooti, all of which became famous in India. Parle-G is also the first FMCG company in India to cross Rs 5000 crore in retail sales in a single year in 2012. The Parle G biscuits were also named as the best-selling biscuit in the world by a Neilson report in 2011.
Presently, Vijay Chauhan is heading the company and the revenue of Parle Products is now over USD 2 billion mark, with the current revenue valued over Rs 17000 crore. The net worth of Vijay Chauhan and his family is currently USD 5.5 billion, which is whopping Rs 45,238 crore.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Meet Indian who ran away from home at 12, worked as tailor, built Rs 17000 crore firm, now his sons run world’s best...")
)
)
)
)
)
)
)
)
)
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}