Exhibitors across India reacted to the decision to postpone Ajay Devgn and Tabu's romantic drama Auron Mein Kaha Dum Tha.
Director Neeraj Pandey's romantic drama, Auron Mein Kaha Dum Tha, headlined by Ajay Devgn and Tabu was originally scheduled for July 5 release. However, on Tuesday, July 2, the makers announced that the film has been postponed and the new release date will be announced soon.
Despite the initial disappointment among fans regarding the postponement, distributors and exhibitors across the industry have praised the makers' decision to delay the release date from July 5th. They believe this strategic move will ultimately benefit the film and the exhibition centres.
Pankaj Jaisinh from UFO Moviez commented, "With the movies performing well and getting the audiences back to the theatres all the exhibitors already had their hands full and this created a problem of plenty! Thankfully the stakeholders led by NH Studioz and Friday Filmworks of Auron Mein Kahan Dum Tha, took a tough but good decision to shift the release date, which not only ensures that they would get proper showcasing in the future but also the existing movies are fully exploited and the audiences get a chance to stagger the viewing. The above shift creates a win-win situation for all."
Satadeep Saha, Director of SSR Cinemas Pvt Ltd, said, "This Postponement of our movie is a positive way to move forward as we all know that Kalki and Munjya are doing fantastic and our movie Auron Main Kahaan Dum Tha is big so we wanted a better showcasing in all the theatres, so we can also get a good window to showcase our movie. I am sure we will have a great box office response from the audience."
Raj Talda, an Exhibitor from Hyderabad, further asserted, "Auron Mein Kahan Dum Tha, an Ajay Devgn starrer that was scheduled for release on 5th July, has been postponed and is out in the news, is a very good decision because Kalki was released in the past couple of days and is doing well at the box office, so it was a natural decision to postpone AMKDT, as that will snatch away screens and shows from both the movies and will be a tough spot for the exhibitors. Sequencing of movies like this is very essential, so it is a good move that AMKDT has been postponed. The sequencing falls in line with the exhibitor’s interest and also the audience."
Ashish Pandey, Head of Programming & Strategic Initiatives at Movie Max, said, "We applaud the makers of Auron Mein Kahan Dum Tha for their good strategic business decision to push the release date ahead. This sensible move not only demonstrates their commitment to delivering the highest quality cinematic experience but also ensures that audiences can fully enjoy this highly anticipated film. We look forward to showcasing this masterpiece in our theaters and are confident it will be worth the wait.”
The production house Friday Filmworks, owned by the film's director Neeraj Pandey, took to its social media handles and shared a note that read, "Dear Friends, on request of the exhibitors and the distribution fraternity, we have collectively decided to shift the release date of our film, Auron Mein Kahan Dum Tha. New release date to be announced soon."
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 "A poster of Auron Mein Kaha Dum Tha")
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