Kabir Khan says film industry's obsession with box office numbers is 'unhealthy': '90 percent of them do not know...'

Kabir Khan's recent film Chandu Champion hasn't been a massive success as the sports biopic has just earned Rs 60 crore since its release on June 14. In a recent interview, the filmmaker opened up on the trend of corporate and bulk booking to rig box office numbers, adding that the film industry's obsession with numbers is "quite unhealthy".

Talking to IndiaToday.in, the Ek Tha Tiger director said, "The industry as a whole has become number-oriented, which is quite unhealthy. When I was growing up, we never knew about the opening numbers. I still don’t know how much Sholay or Deewar made. It’s becoming like a game now, and if it’s a game, people will come to play it. Today, everyone is citing numbers, and trust me, 90 percent of them do not know what it exactly means."

"There are so many numbers thrown - India nett, gross, worldwide nett, and gross. In this fascination with numbers, some players are trying to say let’s get bigger numbers through corporate and bulk. I don’t have a moral position as money is coming into the ecosystem. It’s not a big deal and only a source of concern for people who are tracking numbers to understand what the film is bringing back. Also, it’s a phase and not quite relevant", Kabir added.

When he was asked about the trend of corporate or bulk bookings to rig the box office numbers, the filmmaker stated, "These are all trends that come and go. Producers, studios, or distributors today feel it may help in business. Honestly, I have no ethical position in it as they are not robbing anyone."

Chandu Champion starred Kartik Aaryan as Murlikant Petkar, India's first gold medallist at Paralympics. The Kabir Khan directorial also featured Vijay Raaz, Bhuvan Arora, Sonali Kulkarni, Yashpal Sharma, and Rajpal Yadav in pivotal roles and Shreyas Talpade in a special appearance.

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