Both, first-time users and PC savvy users including gamers and creative professionals, among others – have ever rising expectations from technology.
Years ago, Andy Grove called the PC “the ultimate Darwinian device”, and that description remains accurate even today. Over the past 40 years, the PC has been in a constant state of evolution, shifting from an input-output data entry tool, to a multi-utility device that is integral to knowledge economies, engaging experiences, and innovation. It is the nucleus of the key technology innovations witnessed since the dawn of the digital age. Case in point, Intel Edison, a microcomputer that gives its users PC power in postage stamp size at an almost universally accessible price, making it possible to create customized drones, make incredible leaps forward in artificial intelligence, and beyond.
Today, pocket-size chips are powering all kinds of form factors, ranging from 2-in-1s on which the keyboard appears and disappears as per the user’s need, to heavy duty laptops that are virtual-reality ready to make gaming experience ‘real’, for enthusiasts. 2016 marked the true beginning of making immersive experiences possible for a regular PC user. The onset of virtual reality, as well as biometric authentication, including voice, fingerprint, iris, and facial recognition, were viewed as revolutions that were, till recently seen only in movies.
Where today’s experiences rely on engagement with a screen, tomorrow’s will completely immerse users through sight, sound and touch. The next frontier of computing will empower people to build, solve, create and play in a world where the barrier is diminished between the physical and virtual worlds. Virtual technologies hold tremendous potential for the future, but industries have only begun to scratch the surface of what’s possible.
Virtual reality (VR) experiences will move beyond the nascent phases, wherein technology and sports will become even more deeply integrated, transforming the way people train, watch and interact with sports. Toward the end of next year, we also expect merged reality, a new way of experiencing physical and virtual interactions and environments, to come to the forefront with five technological advances – six degrees of mobility, integrated tracking, more natural manipulation, and untethered, digitized real-world content.
If 2016 was the year that concepts such as the Internet of Things and Artificial Intelligence became mainstream for consumers, 2017 will be the year when commercial application of this synergy of hardware and software becomes real, to make novel experiences possible.
Our experience shows that both – first-time users, and PC savvy users including gamers and creative professionals, among others – have ever rising expectations from technology, and the Darwinian device will meet and supersede those demands in the survival of the fittest, as it always has.
(This article has been written by Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia)
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