The Sony TV has launched the campaign 'Zindagi Hai. Har Modh Par Sawaal Poochegi. Jawab Toh Dena Hoga' for Amitabh Bachchan-hosted Kaun Banega Crorepati 16.
Amitabh Bachchan is set to return as the host of the quizzing-based game show Kaun Banega Crorepati for its 16th season. Ahead of the show's premiere, the channel Sony Entertainment Television launched three videos based on a thought-provoking campaign with the narrative: 'Zindagi Hai. Har Modh Par Sawaal Poochegi. Jawab Toh Dena Hoga' on Wednesday, June 26.
In these three videos, three humane stories are shown with the powerful thought of the campaign. These include a husband quitting his job to support his wife’s career choices, an independent young woman choosing to pursue her passion for mountaineering over marriage, and a respected bank manager who chooses to work as a cab driver after his retirement.
Amitabh Bachchan’s powerful voice provides the much-needed emotional connect behind the campaign: 'Zindagi Hai. Har Modh Par Sawaal Poochegi. Jawab Toh Dena Hoga'. These three engaging videos also remind the audiences of the strength of will and courage required to navigate life’s unpredictable twists and turns.
Reacting to these videos, fans shared their excitement for the upcoming season. One of them wrote, "Eagerly waiting for the show", while another added, "This is the best tagline". Several netizens also asked the show's premiere date in the comments section. Kaun Banega Crorepati 16 will soon begin on Sony Entertainment Television.
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 "Amitabh Bachchan will be back as the host of Kaun Banega Crorepati 16")
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